Changing with the cybersquatters: the evolution of brand protection

Disputes adjudicated at WIPO hit a record-breaking 2,944 per annum in July this year, a 6% increase on last year. This news comes as no great surprise to trademark practitioners, who have experienced the steady increase of cybersquatting first hand. But while these figures will be worrying news, brand protection strategies are evolving to fight the ever-changing threat posed by cybersquatters.