Champagne gains official label; imperative step in brand strategy for China
Champagne has been granted an official label by the Administration of Quality Supervision Inspection and Quarantine (AQSIQ), one of the three organisations that can grant geographical indicator (GI) protection in China. Trademark counsel emphasize that the brand should now look to obtaining more than one form of protection, a crucial move if Champagne is to capture the growing and lucrative Chinese market. This advice also extends to others seeking GI protection in the country.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.