Champagne gains official label; imperative step in brand strategy for China

Champagne has been granted an official label by the Administration of Quality Supervision Inspection and Quarantine (AQSIQ), one of the three organisations that can grant geographical indicator (GI) protection in China. Trademark counsel emphasize that the brand should now look to obtaining more than one form of protection, a crucial move if Champagne is to capture the growing and lucrative Chinese market. This advice also extends to others seeking GI protection in the country.

Unlock unlimited access to all WTR content