Can social media be a more cost-effective enforcement tool than the law?

In a press statement released last week, Anti Copying In Design (ACID) gave details of a dispute between UK independent designer Rachael Taylor and retail chain Marks & Spencer, which had allegedly copied Taylor’s designs on some of its own fashion lines. After cease-and-desist letters failed to produce results, Taylor took to social media to express her allegations – and Marks & Spencer immediately pulled the products in question. Is social media becoming seen as a more powerful and cost-effective enforcement tool for SMEs than the law?

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