Can social media be a more cost-effective enforcement tool than the law?
In a press statement released last week, Anti Copying In Design (ACID) gave details of a dispute between UK independent designer Rachael Taylor and retail chain Marks & Spencer, which had allegedly copied Taylor’s designs on some of its own fashion lines. After cease-and-desist letters failed to produce results, Taylor took to social media to express her allegations – and Marks & Spencer immediately pulled the products in question. Is social media becoming seen as a more powerful and cost-effective enforcement tool for SMEs than the law?
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.