Call for action as evidence suggests nearly 10% of targets fall for trademark solicitation campaigns

Receiving deceptive, confusing or misleading trademark solicitation letters has become a depressingly common occurrence for brand owners around the world, with new campaigns popping up on a regular basis. Speaking with a number of stakeholders involved in this issue - including affected brand owners, IP offices and a representative from OPT Register - we gained some startling insights into how these campaigns work and how successful they can be.