Budgets under scrutiny as the trademark tipping point comes to gTLDs

This week the 60-day sunrise periods for seven new gTLDs officially opened. The strings represent the first Latin scripts open for registration in the new gTLD programme and, as such, sparked a spike in press coverage of new gTLDs as media outlets turned their attention to the availability of new strings. For trademark counsel who have not yet considered their tactics for the expanded space, it’s time to talk budgets.

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