Brands hold the key to the future success of the UK’s IP Crime unit

Whether it relates to fighting illicit trade, or securing funding for the unit or increasing the level of IP crime reporting by brands, the challenges facing the City of London’s Police Intellectual Property Crime Unit (PIPCU) are numerous. Speaking exclusively to World Trademark Review, detective chief inspector Andy Fyfe, head of the unit, has suggested that brand engagement holds the key to the unit’s future success.