Branding for the Internet - Part One

In the first of a two-part series on branding for the Internet, Jon
Fell of Masons examines the legal basis for protecting brands, including trademark
protection, the law of passing off and the developing law on cybersquatting.
In the second part, in two weeks, lawyers from Willoughby & Partners will explain the importance of implementing
a well thought-out domain name registration strategy.

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