Brand valuation? It isn’t as simple as one size fits all

The cover story of the latest edition of World Trademark Review focuses on the Brand Finance Global 500, which reveals the world’s most valuable brands. While such lists spark high levels of interest, when it comes to brand valuation techniques themselves there can be confusion over the available options and how they are applied. We spoke to David Haigh, chief executive of Brand Finance, in a bid to clarify how counsel can cut through the confusion.

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