Brand elite indices hit three-year high; 2021 INTA president reveals future focus; covid-19 reshapes in-house practice; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Monday 14 December

Industry experts looked to the future of anti-counterfeiting efforts by discussing strategic and solution-oriented approaches to IP rights protection online. Read more

Senior brand professionals from the food and beverage industry explored the risks and opportunities facing companies in the sector. Read more

In an exclusive guest post, Allen & Overy’s Andrea Leonelli outlined everything you need to know about the evolution of EU design law, including the key findings of the European Commission’s latest report. Read more


Tuesday 15 December

In our Tuesday news round-up, we looked at Reddit’s acquisition of Dubsmash, the US federal agencies recognising Alibaba’s IP efforts, a battle for the Arcadia and Debenhams brands, and much more. Read more

We presented unique insights on how the events of 2020 have shaped trademark practice at McDermott Will & Emery, including how the trademark team is handling economic uncertainty and continuing to engage with existing and potential clients. Read more

The latest findings of WTR’s exclusive research collaboration project with revealed a “strong upswing” in the number of fake products being bought offline. Read more

This week, the Finnish and Hong Kong IP offices made further clarifications with regard to deadlines and public services in response to the ongoing pandemic. Read more


Wednesday 16 December

Five years after the law was changed to allow the registration of non-traditional marks, application numbers have dropped dramatically. In an extract from an upcoming feature, the Japan Patent Office's Kensaku Takase and Yuka Matsuzawa considered the future of such marks in the country. Read more

WTR sat down with Tiki Dare, who next month takes up the mantle of 2021 INTA president, for a wide-ranging discussion including priorities and task force focus. Read more

IP counsel at the Federation of the Swiss Watch Industry and the Jelly Belly Candy Company revealed the impact that covid-19 has had on in-house workloads this year and the practices that are likely to continue long into the future. Read more

We caught up with local experts to discuss the effect that ongoing Australia-China trade disputes could have on rights holders. Read more


Thursday 17 December

Unique data revealed that the WTR Brand Elite indices performance hit a three-year high last month, with share values rebounding strongly. Read more

Local experts expressed concern that Chile’s existing legal structures may not be ready to handle international registrations after joining the Madrid Protocol. Read more

With Bentley Motors losing its latest appeal in a long-running dispute with Bentley Clothing, we spoke to the clothing company’s director, Chris Lees, who slammed the legal system for its “ruinously expensive legal costs” and failures in supporting small companies. Read more


Friday 18 December

In our end-of-the-week digest, new data identified China as a leading innovator in the alcoholic beverage industry, classic car brands made a comeback, the first Russian geographical indication reached registration, WIPO PROOF obtained ‘trust service provider’ certifications, and much more. Read more

We took a deep dive into Chinese litigation data to uncover all the latest statistics regarding infringement cases in the country. Read more

Shortly after winning the In-House Leader of the Year Award, Ali Buttars, head of the trademark team at Netflix, spoke to WTR about her role at the entertainment, content and production heavyweight, her approach to leadership and the need for greater inclusion of non-lawyers in the IP world. Read more


Saturday 19 December

We trawled WTR’s unrivalled archive of trademark content to present a selection of articles focused on the development and marketing of law firm brands and offerings. Read more

If you have a spare couple of minutes, why not complete our short survey form to nominate the individuals or initiatives that are shaping the future of trademark and brand protection work, as part of our new WTR Innovators project. Read more 

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