Branching out and rebranding – how Coca-Cola is keeping fresh
Shutterstock/Jan von Uxkull-Gyllenband
Less than a quarter of trademark applications that Coca-Cola filed across major registers between 2018 and 2022 were for soft drinks, according to CompuMark data.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Register now
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Subscribe now