Block, register or ignore – early brand owner engagement in gTLDs revealed

All eyes were on yesterday’s public availability of registrations in seven new gTLDs, not least to gain a sense of how brand owners are strategising for the expanded online space. In terms of the world’s largest brands, there seems to be an even split in terms of those who opted for Donuts’ domain protected marks list and those which have initially opted to stand on the sidelines.