Beastly suffix offers only gentle trademark protection
The suffix ‘zilla’ implies something of monstrous proportion. However, when it comes to branding power, it turns out that ZILLA-formative marks may have more growl than bite.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.
Already have access? Login below
Copyright © Law Business ResearchCompany Number: 03281866 VAT: GB 160 7529 10