Bar your brand from porn and cybersquatters: pay $300 today or over $3,000 later

Today is the first day that trademark owners can apply to block valuable brand names from the forthcoming ‘.xxx’ domain name space. Mark owners participating in the 50-day sunrise period will be paying up to $300 per block. For those mark owners who take the risk and forego the sunrise, a post-launch recovery will cost $1,300, plus lawyers’ fees of up to $2,000 or more.

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