Bacardi counsel on the need for a long-term trademark strategy
A recently published interview with Bacardi IP lawyer François Griesmar offers some useful, strategic advice for in-house trademark counsel striving to demonstrate the value of their activities. It is an issue that also figures highly in the findings of WTR's Global Trademark Survey (to be published in the next issue of WTR on May 4).
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.