Avoiding Bratz: cross-company understanding of IP necessary

One thing that can be learnt from the dispute between Mattel and MGA Entertainment over the Bratz doll brand is that not every employee of any given company understands IP rights. Knowledge of intellectual property runs through the veins of some companies - WTR recently heard from Siemens about that corporation's IP-aware 400,000 employees (full details will be published this autumn). For others, fostering this sort of understanding is trickier.