Assessing Chinese brand owner engagement: the INTA annual meeting in numbers
While the global trademark community is currently descending on Hong Kong, with Asian attendance clearly up, only a small number of China’s most valuable brands are on the delegate list. However, one practitioner argues that this is a result of the voice domestic legal counsel currently have in their organisations, something which will change over time.
To read more
Register for limited access
Register to receive our newsletter and gain limited access to subscriber content.
Subscribe and start reading now
Subscribe for unlimited access to articles, in-depth analysis and research from the WTR experts.