Asia’s largest gTLD applicant to date looks to Europe and US for initial take-up

Asia’s largest gTLD applicant, Radix, plans to globally host 29 new domain names including ‘.web’, ‘.bank’, ‘.shop’ and ‘.insurance’. Sandeep Ramchandani, business head, gives WTR the inside track on how the company would market its offerings, as well as arguing that Asia will not be the first region to drive gTLD adoption.