Asian and South American netizens have highest awareness of new gTLDs – but uptake is another question

ICANN recently published the findings of its latest Global Consumer Research Survey, aimed at measuring the progress of the new gTLD landscape. The findings highlight an encouraging trend in terms of awareness of new gTLDs – particularly in regions where internet use is growing most rapidly. But the evidence of new gTLDs as a web navigation tool is disappointing.

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