Applicant and IP lawyer deny cynical intent for CECIL THE LION mark

It was no surprise last week when trademark applications were filed in the US related to Cecil, the lion killed by dentist and big-game hunter Walter Palmer in Zimbabwe. However, one of the applicants has told World Trademark Review that he is not cashing in on a tragedy, but that his intentions are good, and that he plans to stop third parties marketing products capitalising on the famous lion.

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