Apple remains most valuable brand but isn’t as powerful as Lego
This year’s Brand Finance Global 500 list is out, with Apple retaining (indeed strengthening) its position as the world’s most valuable brand. However, while positioned further down the list (as the 382nd most valuable brand), Lego packs a strong punch and has positioned itself as the most powerful brand.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.