Apple and Samsung lead the way, with trademark protection directly contributing to brand value
The 2014 Brand Finance Global 500, which reveals the world’s most valuable brands, is published today. Some familiar names dominate but the key takeaway is that brand values are continuing to recover after a turbulent few years. Importantly for IP counsel, this year’s methodology includes a trademark strength audit, ensuring that the work of trademark teams is directly reflected in overall corporate value calculations.
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