Anheuser-Busch finds a victory in Nigeria

Nigeria

The Nigerian Trademark Office has refused Czech brewer Budejovicky Budvar's (BB) application to register 'Budweiser' as a trademark, chalking up the first reported victory for Anheuser-Busch since the Spanish Provincial Court of Appeals found that the use of the word 'Budweiser' on bottle labels produced by BB infringed the trademark rights of the US brewer.

Anheuser-Busch opposed the Nigerian registration on the grounds that it is already the registered owner of the BUDWEISER mark in respect of beer in Nigeria.

The registrar of trademarks had no trouble ruling in Anheuser-Busch's favour. In addition to the US company's prior trademark rights, the registrar noted that Anheuser-Busch is better known in Nigeria than BB and is associated with the production and supply of Budweiser beer.

The Nigerian Trademark Office's finding is another significant victory for Anheuser-Busch. After stopping BB from using the name 'Budweiser' in Argentina, Australia, Denmark, Finland, Italy, New Zealand, Spain and Sweden, Anheuser-Busch has demonstrated its readiness to continue fighting BB over the use of 'Budweiser' and 'Bud'.

However, for discussion of cases where BB has been victorious, see Budvar set to win exclusive right to BUD in Austria, Budvar chalks up another victory against Anheuser-Busch, and Anheuser-Busch fails to revoke Budvar trademarks.

Folasade Laniyan, Jackson Etti & Edu, Lagos

Unlock unlimited access to all WTR content