American Airlines and Google settle US keyword dispute

Google Inc and AmericanAirlines quietly settled theirdispute over the search engine’scontroversial AdWordsprogramme in July (Case07cv487 in the US District Courtfor the Northern District ofTexas). The airline hadinstituted proceedings againstGoogle, claiming that the searchengine had infringed its rightsby allowing competitors topurchase American Airlines’trademarks for use as keywordsto generate sponsored links


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