Amazon takes unprecedented action against alleged counterfeiters, but will it appease concerned IP owners?
For the first time in its history, Amazon has sued parties suspected of using its online platform to sell counterfeit goods. The litigation, filed last week, represents a positive step for the e-commerce company, which has often been accused of inaction when it comes to tackling counterfeits on its website. But trademark owners are likely to want to see a lot more from Amazon for their concerns to be significantly allayed.
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