Amazon seizes more than 2 million counterfeits; USPTO announces ID verification pilot; WTR reveals covid-19 impact on law firms; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

The Long Read

For over a decade, WTR has surveyed its readership for the Global Trademark Benchmarking Survey, which aims to identify how practice, strategies and threats are evolving. This year’s law firm results reveal the impact of the covid-19 pandemic on trademark operations and which aspects have changed forever. Read more

Monday 10 May

Amazon published its first-ever report on the company’s brand protection efforts, announcing that last year it seized more than 2 million counterfeit products before they were sent to customers. Read more

One of the most influential figures in India’s IP sector, Justice Manmohan Singh, provided his reaction to the surprise abolition of the Intellectual Property Appellate Board in an exclusive interview with WTR sister title IAMRead more


Tuesday 11 May

The US Court of Appeals for the Federal Circuit dealt a blow to a small Australian footwear company in the latest in an ongoing political and legal saga over the genericism of the UGG mark. Read more

Julie MacDonell, CEO of Heirlume, expanded on the platform’s plans to offer SMEs a service that will make the trademark application process as simple as buying a domain name. Read more

The USPTO announced that it is to begin a pilot programme for a new ID verification system on its online trademark platform, with experts warning of hurdles to be overcome. Read more

THE BIG LIE trademark application, Gap selling the Intermix brand, scammers' preferred TLDs, Verizon divesting its media division, and much more featured in Tuesday’s news round-up. Read more


Wednesday 12 May

WTR sat down with Gautam Godse, senior vice president of product at Brainbase, to get the inside track on the company’s new suite of trademark portfolio products. Read more

Locke Lord LLP’s chief diversity and inclusion officer, Paulette Brown, shared her insight into why law firms should reassess their history and do away with ‘exclusive’ labels. Read more


Thursday 13 May

IP offices in Georgia, the Philippines, Taiwan and Venezuela all published updates on operations affected by the pandemic. Read more

WTR was pleased to unveil the 13th edition of Anti-counterfeiting and Online Brand Enforcement: A Global Guide 2021 – a free-to-view, exhaustive, go-to resource for those fighting infringement. Read more


Friday 14 May

Friday’s news digest saw Qatar Airways take on, Donuts launching an anti-phishing tool, INTA preparing to hold a free legal clinic, brands risking a boycott for poor ad placement, and much more. Read more

Exclusive data analysis highlighted South Korea’s trademark ecosystem as one that is heavily utilised by local brands, becoming the fastest of the developed countries to recover the output lost during the pandemic. Read more


Saturday 15 May

In our latest Saturday opinion column, we considered the potential for data providers to tweak their platforms to target those in the investment and finance space. Read more

WTR Special Report: The rise of mass filers and register clutter

Last month we launched the first of our new WTR Special Reports, focusing on the rise of mass filers and their impact on the trademark ecosystem. Scrutinising the data behind the filing activities of Michael Gleissner, Ikuhiro Ueda and Chinese entities, we explored the real-world effects of these on brand protection and how rights holders and registries can mitigate their impact. Read more

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