Alphabet: the entity that lets Google flourish
Google, the first major tech giant to go down the house of brands route, is a case study in how it can be successfully executed.
To read more
Register for free for limited access
Register for free to receive our newsletter, view leading trademark professionals in WTR 1000 and gain limited access to subscriber content.
Subscribe to unlock unlimited access
Get news, unique commentary, expert analysis and essential resources from the WTR experts.