Alibaba needs your help in the fight against fakes

Online marketplace Alibaba has been the focus of increased counterfeit policing for many trademark counsel – in this year’s Global Benchmarking Survey, the site was most frequently cited when counsel were asked which sites are the biggest enforcement concerns. However, the Chinese site’s corporate counsel this week outlined how it is fighting back against the sellers of fakes – and crucially called for more help from brand owners.

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