Alibaba-Microsoft collaboration highlights benefits of joint approach to anti-counterfeiting

Last week, the Alibaba Group and Microsoft announced a memorandum of understanding aimed at curbing the availability of counterfeit Microsoft products on Alibaba’s platforms and warning the public about the risks of using unlicensed software. The collaboration is the latest in a series of partnerships with brands, the online giant having previously called for more companies to help them in their fight against counterfeits.