Alibaba expands on anti-counterfeiting efforts after spat with rivals

Alibaba chairman Jack Ma has called on rivals and Tencent to ensure that they are cracking down on the sale of fake goods on e-commerce sites. subsequently hit back, noting that it “works with third parties, brands and governments who are genuinely focused on tackling counterfeits”. As the war of words continues, World Trademark Review takes a closer look at Alibaba’s current anti-counterfeiting collaborations in China.

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