Alibaba anti-counterfeiting success; the power of green brands; US attorney solicitation email concerns; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

WTR operational management survey

Time is running out to participate in the latest WTR benchmarking survey, which aims to identify how trademark practice is evolving in both the law firm and corporate environments. With questions designed to capture the latest trends in trademark management, the survey will uncover how teams approach budgeting, structure and headcount – and what they expect the future to look like. Read more

The long read

The future is green – and the economic potential of sustainable goods and services worldwide is immense. This week’s WTR long read explores how trademark law is helping to promote sustainable business practices and create a marketplace where consumers can make informed choices about green goods. Read more

Monday 22 March

We examined two new INTA resolutions aimed at strengthening anti-counterfeiting enforcement efforts by courts and policymakers. Read more

Takeaways from the final three days of WTR Connect included the BBC’s pragmatic approach to domain protection and how to tackle counterfeiters using live-streams. Read more

Svetlana Korzhin, senior paralegal at Novartis, expanded on the company’s approach to brand protection – and how paralegals are central to its success. Read more


Tuesday 23 March

Tuesday’s news round-up considered an Apple counterfeit takedown blitz, Chile moving closer to the Madrid Protocol, a fake 3M mask warning, and much more. Read more

In a co-published piece, representatives at Kenaroğlu Avukatlik Burosu explained how unregistered trademark owners can continue to enforce their marks in Turkey, even without proof of use. Read more

Following a three-month consultation, the UK government revealed some of the ways that AI is expected to influence trademark and design operations in the future. Read more


Wednesday 24 March

The Hong Kong IP Department provided exclusive insights into its innovative non-core tools and services for trademark users, as well as those planned for the future. Read more

A major new study revealed that trademark activity can be used as an effective indicator of regional innovation, with IP bodies now urged to build on the findings. Read more


Thursday 25 March

Despite reopenings at the Japan Patent Office and the African Regional Intellectual Property Organisation, closures and extensions remained in place for registries in Brazil, Chile and Finland, as a result of ongoing covid-19 restrictions. Read more

Talking to WTR, a local trademark expert claimed that the Nigerian IP office’s new website has had key features removed and that ongoing staffing problems are affecting the registry’s administrative duties. Read more

After a new solicitation email seeking to rent US practitioner licences emerged this week, a legal ethics expert warned that third-party scams are proving successful when targeted at new law graduates or those who are struggling financially. Read more


Friday 26 March

Alibaba released statistics from its 2020 IP Rights Protection Report, revealing that 96% of suspected infringing listings were proactively detected and removed after posting, before a sale could be made, as engagement with its anti-counterfeiting alliance grows. Read more

Friday’s news stories saw Taylor Swift resolving her dispute with Evermore Parks, Facebook teaming up with the UK Intellectual Property Office, fallout over the brand management of YouTube series All Gas No Brakes, Burberry partnering with a video game developer, and much more. Read more

Baker McKenzie’s first-ever chief inclusion and diversity officer, Anna Brown, discussed how the firm draws on its global resources to support diversity, equity and inclusion through clear policy, cross-functional leadership and community outreach programmes. Read more

Jacob Schindler, Asia-Pacific editor of WTR sister publication IAM, explored how Ant Group and Alibaba are deploying blockchain for IP trading and enforcement purposes. Read more


Saturday 27 March

While the ‘mandatory versus voluntary’ debate continues, legislation on platform action over fake goods looms ever closer. In our latest Saturday opinion column, we reflected on the reintroduction of the US INFORM Consumers Act. Read more

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