ALDECOA held to be merely a surname

United States of America

The Trademark Trial and Appeal Board has affirmed an order denying registration to Eximus Coffee LLC on the principal register for the mark ALDECOA for “coffee, caffeine-free coffee, instant coffee, single serve coffee” based on Section 2(e)(4) of the Trademark Act, due to the mark being considered to be primarily merely a surname. The board allowed the application to register on the supplemental register.

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