Aggressive trademark litigant decries ‘trademark troll’ label; warns major brands not to ignore cease-and-desists

A self-proclaimed ‘aggressive’ enforcer of trademark rights and frequent filer of IP infringement litigation action has told World Trademark Review that he primarily initiates disputes with major brands because cease-and-desist letters sent by small business owners are often "ignored or not taken seriously". Furthermore, he revealed he may consider legal remedies against parties – including the media – that refer to him as a ‘trademark troll’.