Adversaries become partners as Google and Rosetta Stone end keywords dispute

Rosetta Stone Inc and Google have jointly announced an agreement to dismiss the three-year old trademark infringement lawsuit between the two parties, pointing to a future in which they will “meaningfully collaborate to combat online ads for counterfeit goods and prevent the misuse and abuse of trademarks on the internet”. While little is known on the exact form this collaboration will take, could their plans to improve detection methods benefit all brand owners?