Accentuate the positive in anti-counterfeit collaborations, brand owners urged

Strategies for the creation of effective public-private partnerships were the focus of today’s morning sessions at INTA’s ‘Hot TM topics in the MEASA region’ conference in Dubai, with both brand owner and government views represented. Focusing specifically on the ways that brand owners can better work with public institutions to fight counterfeiting, the key messages were to ‘stop the blame culture’ and engage potential public partners through positive messaging.