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Brands from the frontline
The rollercoaster of pharmaceutical mark development
Trademark clearance is a thankless business: after spending hours preparing or reviewing search reports and opinions, the only satisfaction the trademark counsel often has that the mark was the right choice is if no objection is raised or lawsuit filed against the mark and he or she never hears about the mark again. This is true of all trademarks, but even more so of pharmaceutical marks, for which clearance involves extra steps and hurdles
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