3D printing – balancing the risks against the opportunities
The potential threat to trademarks represented by the development of 3D printing technology has been much discussed, with the technology ushering in an era when the copying of goods as diverse as toys, food, fashion and firearms becomes mainstream. However, according to one technology expert, brands should learn from the mistakes of the past and consider the opportunities presented by this revolutionary technology, as well as preparing for the obvious risks.
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