3D marks in the EU under threat? The potential effects of the Rubik’s Cube trademark case

Our latest podcast looks at an EU trademark dispute that has slipped somewhat under the radar in recent months. Specifically, it focuses on a dispute surrounding the protection of the Rubik’s Cube shape as a 3D trademark, and the potential implications should that mark be struck down. We talked to two key figures in the case to explore the legal and the business perspectives. Both had strong views on why this case matters for all IP owners.