2 Jan

The top trademark stories of 2019

Last year, a record 392,622 users visited the WTR platform, according to information supplied by Google Analytics. We’ve analysed the data to reveal the regions and countries that are hotspots in terms of interest in trademarks – as well as the stories that were of most interest to the community last year.

The 392,622 users we welcomed represents a 21% increase compared to 2018, with these users generating 547,838 sessions and 1,028,563 page views. In terms of where this readership is based, the US is responsible for almost a third of visits (32.58%). The remainder of the top ten is accounted for by the United Kingdom, India, France, Canada, Germany, Australia, Netherlands, China and Spain.

Our readership trends in Asia are notable, with China breaking into the top ten for the first time (having experienced a 54.66% jump in visits). Just outside the top ten, visits from Japan jumped by 60.54% and Singapore by 29.5%. Elsewhere, visits to WTR from Africa increased by 18.93%. While it still trails the Americas, Europe and Asia, the continent has overtaken Oceania for the first time. This growth is encouraging, but we still have more to do to increase our footprint.

Overall, the geographical spread of visitors to the WTR platform illustrates the global nature of the trademark industry. As to what our readers are looking at, below is a list of the 30 most-read stories across 2019:

  1. Dybala image rights issue highlights growing importance of intellectual property to sports stars
  2. Risqué business: lessons from the Unilever and Kraft Heinz Pornhub advertising backlash
  3. Brands warned over legal issues on alleged “scam” gambling platform MysteryBrand
  4. INTA 2021 speculation, blockchain TLDs, ‘.sucks' new approach, and brand protection the Amazon way: INTA 2019 day three report
  5. Clarivate Analytics announces $4.2bn merger deal; reveals plans for public listing  
  6. “Never seen anything like this” – USPTO experiences massive surge in trademark applications from China
  7. “A frankly pointless step” – why Banksy pop-up shop could hinder trademark case
  8. WTR Industry Awards: the 2019 shortlisted teams and individuals unveiled
  9. IP offices of EU, Chile, Singapore and Spain named most innovative in the world
  10. "Infamous troll" Michael Gleissner involved in 5% of all live contested trademark cases in United Kingdom
  11. Unauthorised 'Greta Thunberg' and 'Extinction Rebellion' trademarks could pose a threat to climate change activists
  12. UK trademark attorney salaries continue to rise despite Brexit uncertainty
  13. 10 tips you should know about online brand protection and trademark management
  14. Brand protection on TikTok: what rights holders need to know about the fast-growing social media platform
  15. Iancu v Brunetti ruling – trademark community has its say on implications of momentous US Supreme Court decision
  16. No safe bets – what the potential Philip Morris-Altria merger tells us about the tobacco industry
  17. Counterfeits on TikTok: IP enforcement best practices
  18. The Gleissner Files 2019: brand owners warned as IP office reveals staggering number of trademark applications
  19. “A significant blow for Cadbury” – UK Court of Appeal decision puts purple trademark at risk
  20. What brands need to know about the trademark activity of Michael Gleissner
  21. UK confirms post-Brexit trademark plans; ambiguities and uncertainties remain
  22. From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names
  23. Superbuy CEO denies link to WeGoBuy; pledges to join fight against counterfeit goods
  24. Rethinking law firm operations: Stephen Coates on why he left Amazon to build an IP boutique
  25. Amazon aims to accelerate IP adoption with new initiative
  26. Frozen 2 versus Christian Louboutin: could Anna’s red-soled shoes lead to a trademark dispute?
  27. Alibaba Anti-Counterfeiting Alliance seized $536.2 million in fake goods last year: WTR exclusive
  28. Supermac’s trademark victory over McDonald’s is a “warning” to major brands
  29. Too simple? Lessons from adidas’ three stripes trademark battle
  30. IP Australia, EUIPO and UKIPO ranked most effective IP offices

Our most-read stories list focuses on the content produced by the WTR editorial team but, of course, that is not the totality of our output. Every day we post legal updates and strategic insights from market experts – from both the corporate and law firm environments (and we do, of course, want to do more, so if there are topics you feel we should be covering, do let us know).

As we kick off 2020, the WTR team would like to thank all our readers for their support over the past year. We will work hard to ensure we continue to deliver the intelligence that matters over the next 12 months.


Trevor Little

Author | Editor

[email protected]

Trevor Little