20 Nov
2019

Revealed: speaker line-up for next month’s Brand Strategy China conference

With the event just two weeks away, WTR is pleased to unveil the speaking faculty for Brand Strategy China – with experts from Dupont, LVMH, New Balance, Unilever and 3M featured. A limited number of delegate places remain for the interactive event, which will deliver practical, actionable takeaways for professionals tasked with protecting the integrity and maximising the value of their brands in the region.

The fourth annual Brand Strategy China event, which takes place at the Shanghai Marriott Hotel City Centre on 3 December 2019, will provide attendees with critical insights into cutting-edge protection strategies, the latest enforcement know-how and an opportunity to exchange knowledge with both domestic and international brands.

The confirmed speakers are:  

  • William Cao, senior partner at Shanghai GreRoyalt Law Firm
  • Christy Chen, senior IP counsel, Asia-Pacific, at AkzoNobel
  • Michael Ding, chair of QPBC
  • Michele Ferrante, founder and managing partner at Ferrante Intellectual Property
  • Niklas Fu, senior digital enforcement management, at Richemont
  • Lin Haihan, Shanghai Trademark Association vice chair and secretary general, and firector of Shanghai Trademark Examination & Cooperation Center
  • Charles Hoskin, regional brand protection director, at LVMH
  • Hansen Huang, deputy director, Weixin Legal Centre at Tencent
  • Alban Kwan, country manager, Greater China, Japan, and Korea, at CSC
  • Sisi Liang, partner at Wanhuida Intellectual Property
  • Frank Liu, senior IP manager, China, at Emerson
  • Rain Ni, senior IP counsel at 3M
  • Amy Pu, IP licensing leader, China at Dupont
  • Peggy Shao, Asia-Pacific trademark counsel at Honeywell
  • Angela Shi, manager, brand protection, at New Balance
  • Miller Wang, brand protection director and legal counsel at MCM
  • Louisa Xu IP manager, North Asia at Treasury wine estates
  • Peter Yang, IP attorney, APAC, at Eaton
  • Michael Yu, head, brand protection, North Asia, at Unilever
  • Shen Yu, deputy director of Shanghai Trademark Examination & Cooperation Center
  • Hongkai Zhang, senior counsel, brand development and intellectual property, at NBCUniversal
  • Tim Zhu, IPR supervisor, at ZTE

The stellar speaking faculty will tackle the following topics:

The view from the top: policy perspectives on the brand environment: In this interactive session, an industry thought leader hosts an onstage Q&A with one or two leading Chinese officials. The discussion will explore recent changes to the Chinese brand landscape and provide rights holders with critical insights into the future environment being created to domestic and international companies.

Brand building and bad faith: enhancing protection programmes: China’s trademark office has been dealing with historically unparalleled levels of applications and, while many are legitimate, the issue of bad faith filings continues to pose challenges to brands. With that in mind, industry experts will assess efforts to regulate trademark applications, consider the rights portfolio strategies that can be employed to ring-fence brands and present the latest tactics for fighting back against bad faith filings.

Administrative enforcement best practice: real world insights: Administrative enforcement remains a key part of the rights holders’ armoury. Across a series of presentations focused on different stages of administrative action, an interactive discussion will explore and present tips for ensuring that actions are timely and effective.

Litigating for success: top tips from market experts: Trademark litigation is not just about the rights and wrongs – employing the right strategy is key to maximising the chances of court success, from initial steps through to the enforcement of judgements.

Online enforcement: platform perspectives: Building, managing and protecting identity online is a prerequisite for all brands doing business in China. However, the challenges of doing so is complicated by both the evolving methods of infringers and the reliance on platforms and other stakeholders to assist in these endeavours. Over the course of an hour, key platforms will provide updates on their enforcement tools and insight into how brands can more effectively collaborate with them, before fielding audience questions.

Brand strategy knowledge exchange: Domestic and international brands are faced with the same opportunities and threats when doing business in China. In this high level dialogue, experts from a range of brand owners explain how they approach business marketing and messaging, explore collaboration opportunities and share best practice on reputation management.

For details on how to book your place at this must-attend event, click here.

Trevor Little

Author | Editor

[email protected]

Trevor Little