5 Apr
2020

Remote working tips, counterfeiting and CJEU Amazon decision, WTR Industry Awards shortlist reveal and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

Top stories

As well as our ongoing coverage of the coronavirus pandemic, which includes daily updates on emerging IP office reactions, it has been business as usual at WTR this week. As a generation of lawyers and support staff acclimatise to working from home, we spoke to two practitioners from firms that define themselves by their flexible set-ups to see what tips they can share on managing the transition. With cloud-based software, Google Hangouts and Microsoft Teams among their top recommendations, the important thing, they say, is working together and keeping the lines of communication open. (Read more)

With people around the world looking to stay connected during government-ordered lockdowns, it is no surprise that a recent study has confirmed a stark rise in the use of social media platforms Facebook, Instagram and WhatsApp over recent weeks. However, this has also led to a significant increase in criminal activity, as counterfeiters are looking to capitalise on the fact that most non-food purchases will be conducted online for the near future. We explained how counterfeit goods and fraudulent ads for discount offers and ‘Spring Sales’ are being used to take advantage of consumers. (Read more)

With that in mind, the Court of Justice of the European Union provided some much-needed clarity on the scope of responsibility for online marketplaces when it comes to the sale of such goods on Thursday, when it ruled that Amazon was not legally liable for the storage of counterfeit products on behalf of a third-party seller. While the decision could be seen as a blow in the fight against fakes, Amazon has responded by pledging to "drive counterfeits to zero". (Read more)

On a positive note, we are pleased to reveal the shortlist for the 2020 WTR Industry Awards. Among the corporate teams nominated this year are those from Boardriders, Expedia, Harley-Davidson, Netflix, Samsung and Verizon. (Read more)

Headline news

On Monday, practitioners at Simmons & Simmons explained how the Supreme People’s Court decision in Honda provides some much-needed clarity on the issue of trademark use in original equipment manufacturing and what constitutes a ‘relevant public’. (Read more)

WTR spoke to local IP professionals concerned about the implementation of a new trademark law in Greece, specifically with regard to its provisions on hybrid jurisdictions and renewal periods. (Read more)

Our Tuesday round-up brought the news that the European Communities Trademark Association has postponed its 2020 annual conference, US Customs has seized a number of counterfeit Rolex watches in Philadelphia, and WIPO has urged organisations to host World IP Day celebrations via virtual channels, among much else. (Read more)

This week saw the publication of The Global IP Awards: Key Insights from IP Leaders 2020. In a precursory piece, we asked a selection of the winning trademark law firms to share their thoughts on some of the most pressing issues of the day and reflected on how these are likely to differ now in light of global events. (Read more)

We highlighted some of the key findings of INTA’s recent Brands and CSR Survey Report, which builds up a picture of corporate social responsibility (CSR) activities in the trademark community at a time when brands have an increasingly critical role to play. (Read more)

Throughout the week, we published a series of short articles taken from the 2020 Brand Finance Global 500 analysis, due to published in issue 83 of the WTR magazine on Monday. In the first, CEO David Haigh reflects on the successes of Amazon and other retail brands last year – and how quickly things have changed since. Next, he takes a closer look at the top 10 strongest brands of the past year, revealing some of the secrets to Ferrari’s, Disney’s and WeChat’s successes. In the final piece, Haigh notes that Chinese software giant Baidu, ride-hailing app Uber and US telecoms giant AT&T are among those to have suffered the biggest brand value drop last year – raising question marks over the future of brands that were already in decline pre-covid-19.

Elsewhere, WTR reported on a groundbreaking new study that has created an empirical measure of trademark fame that academics claim could be rolled out in common IP practice. (Read more)

On Thursday, INTA announced that its 2020 Annual Meeting, combined with its Leadership Meeting, will be held in Houston, Texas from 16 November. (Read more)

Counterfeit vaping devices, a Tiger King trademark fiasco, a new CEO at UpCounsel and the updated TMview and DesignView were among our top stories in Friday’s news digest. (Read more)

We ended the working week with a deep dive into the data surrounding Samsung’s trademark filings and brand value to see how standing out from the crowd helps the tech giant build brand equity. (Read more)

On Saturday we brought you the second instalment of our new series, From the WTR Archive. This week, we presented five pieces that focus on the profile of trademarks in the corporate environment, and how it can be raised. (Read more)

Legal updates and international reports

Plus, we published 10 legal updates and three international reports examining key trademark decisions and developments from around the globe:

Victoria Arnold

Author | Senior Editor, IP Editorial

[email protected]

Victoria Arnold