19 Sep
2021

Microsoft named most intangible company; Emma Raducanu brand issues revealed; USPTO fraudster sentenced; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

The Long Read

The coming storm of US ex parte cancellations has Winterfeldt IP Group’s Brian Winterfeldt and David Rome preparing key strategies for brand owners and practitioners alike.

Monday 13 September

A new UK Intellectual Property Office report uncovers where and how infringement is occurring as the UK police stages its biggest ever anti-counterfeiting operation

Tennis player Emma Raducanu could become a “billion-dollar sports star”, but trademark protection will have to be a priority, experts explain. 

A new non-agricultural GI regime would have economic, sustainability and anti-counterfeiting benefits for EU and non-EU rights holders, argues a spokesperson for Craft Europe. 

Plus:

Tuesday 14 September

USPTO trademarks sold as NFTs, thousands of duplicate filings in China, Australia joining DesignView, and much more features in Tuesday’s news digest.

How Dettol and Lysol owner Reckitt juggles corporate identity questions with a growing portfolio – an exclusive interview with the group head of brand protection reveals all. 

Plus:

Wednesday 15 September

Inconsistency, fraud, laundering – new research decries the challenges that cannabis companies face at the USPTO.

We run through the Vietnamese digital marketplaces that brand owners should monitor as part of their global anti-counterfeiting efforts. 

Plus:

Thursday 16 September

Microsoft is named the world’s most intangible company as it approaches $2 trillion in intangible asset value.

A longstanding circuit split could be resolved if the US Supreme Court accepts certiorari in a case that hinges on the initial interest confusion doctrine

A Latvian national is sentenced to more than four years’ imprisonment for defrauding thousands of USPTO registrants

Apple overtakes Amazon at the top of MBLM’s annual Brand Intimacy Study, highlighting the power of smartphone brands.

Plus:

Friday 17 September

Friday’s round-up covers Emma Raducanu trademark misreporting, a new INTA resolution, Oreo and Pokémon teaming up, and much more.

Data analysis suggests 2021 could be the year China’s trademark volume starts to decline.

Plus:

Saturday 18 September

Facebook and Ray-Ban’s cutting-edge smart glasses are worth keeping an eye on, states Saturday’s opinion column.

WTR Special Report: Inside in-house operations

WTR’s latest Special Report, “Inside in-house operations: how to build world-class trademark functions and portfolios”, takes a deep dive into portfolio, brand and in-house team management – with insight from experts at companies including Facebook, FIFA, Novartis, Verizon and Vodafone.

Victoria Arnold

Author | News Reporter

[email protected]

Victoria Arnold