JD.com becomes first Chinese marketplace to join AAFA; promises "cooperation with international fashion brands"

One of the largest online marketplaces in China, JD.com, has signed up to the American Apparel & Footwear Association with a pledge to partner with international fashion brands “on issues surrounding IP protection”. While it celebrates being the first Chinese e-commerce company to become a certified member of the association, some may see parallels between this move and Alibaba’s brief membership of the International Anti-counterfeiting Coalition – which, nearly a year ago to the day, resulted in considerable kickback from members.