28 Jun
2019

How Alibaba is fighting IP infringement on two fronts

Alibaba Vice President Matthew Bassiur invites brands to collaborate with the company in the fight against fakes as the group collects WTR’s award for Asia-Pacific Team of the Year.

TAGS

Anti-Counterfeiting, Brand management, Enforcement and Litigation, Online, Portfolio Management, Internet and Online, Asia-Pacific, China, International