12 Sep

Ford interview exclusive; PAVIS-Novagraaf acquisition; how to build a firm brand; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

The Long Read

Firm Forward LLC’s Elyssa LeFevre Chayo presents 11 steps to build your firm’s brand and win more clients.

Monday 6 September

Fiji’s first new Trademarks Act in 90 years is celebrated for its “potential to be amongst the best in the world for a country of its size”. 

We present a rundown of the online marketplaces in China that should be on counterfeit enforcement radars.

A USPTO report fails to answer central questions on state infringement but highlights the extent of enforcement challenges for rights holders.


Tuesday 7 September

Five hundred pieces of counterfeit Cartier jewellery, Superdry’s new action against Asos, McDonald’s ‘McDuck’ registration, and much more feature in Tuesday’s news round-up. 

Chief trademark counsel Sharon Sorkin explains how she has been realigning legal with Ford’s renewed brand priorities in her first two years on the job.


Wednesday 8 September

In the second of a two-part interview, Sharon Sorkin reveals how Ford is redefining itself – starting with legacy trademarks.

Two mysterious new Black Lives Matter trademark applications cause headaches for applicants and representatives in the United States.

IP solutions provider Questel completes its acquisitions of PAVIS and Novagraaf, deepening its brand offerings while integrating NovumIP behind its master brand.


Thursday 9 September

The Korean IP Office submits a W669.5 billion budget to the country’s national assembly in a bid to reinforce IP protection efforts and facilitate further coronavirus recovery and response.

36% of UK consumers have knowingly purchased counterfeit goods in the past 12 months – Gowling’s Kate Swaine highlights the major online marketplaces for brand owners to monitor.


Friday 10 September

Friday’s round-up discusses the backlog of unexamined applications at the Canadian Intellectual Property Office, a new rapid authentication test for whisky, Puma partnering with Nintendo, and much more.

Data analysis reveals how a major strategy shift in the early 2000s unleashed Marvel’s IP potential.


Saturday 11 September

The Washington Football Team should stick with its temporary name, argues Saturday’s opinion column.

WTR Special Report: Inside in-house operations

WTR’s latest Special Report, “Inside in-house operations: how to build world-class trademark functions and portfolios”, takes a deep dive into portfolio, brand and in-house team management – with insight from experts at companies including Facebook, FIFA, Novartis, Verizon and Vodafone.

Victoria Arnold

Author | News Reporter

[email protected]

Victoria Arnold