Evolution of the fakers: how counterfeiters are fighting back against marketplace takedowns

An investigation by World Trademark Review has uncovered new tactics being implemented by counterfeit sellers in response to more stringent anti-counterfeiting policies on online marketplaces. It is another reminder of the daunting task faced by both brand owners and online marketplaces in the battle to stop fakes – and the ever-evolving methods being used by those who sell counterfeit goods.