25 Apr

European Super League brand value; Corsearch acquisition; USPTO China filings surge continues; and much more

Everything we covered on WTR over the past seven days – and all you need to know from the world of trademarks to set yourself up for the start of another busy week.

The long read

With the US Tax Court ruling that the formula Coca-Cola had been using to assign IP rights to subsidiaries was no good, Jonathan G Polak, Todd C Lady and Joseph Balthazor Jr present practical tips on how other brand owners can avoid the same fate. Read more

Monday 19 April

Leason Ellis LLP’s Martin Schwimmer and Wolf, Greenfield & Sacks, PC’s John L Welch unpicked the recent Fourth Circuit decision in the PRETZEL CRISPS genericness case to examine the practical factors at play when deciding where to appeal an adverse TTAB decision. Read more

Analysis from WTR found that the clubs originally set to be involved in the European Super League are leading owners of brand value and trademark registrations – even if, in some cases, they have had little trophy success in recent years. Read more


Tuesday 20 April

Tuesday’s news round-up discussed why the European Super League could have cost clubs €2.5 billion in brand value, why Aldi’s decision to restock Cuthbert the Caterpillar was a canny PR move, what Barbie and Zara’s new combined clothing collection will look like, and much more. Read more

On the day that European private equity firm Astorg announced its acquisition of Corsearch, we spoke to Corsearch CEO Tobi Hartmann who said “the IP sector is one of the most exciting in the world right now” and refused to rule out future acquisitions in the IP services space. Read more


Wednesday 21 April

As the USPTO continues to be flooded with trademark applications from China, users told WTR about the new strategies being adopted by filers and why they are concerned that the registry has limited options to address the situation. Read more

In a guest post, Susan Fan, senior trademark agent in the Rouse Shanghai office, reflected on the impact of the latest EU-China agreement on GIs and presented insight into local and international protection strategies. Read more

WTR sat down with Intellectual Property Office of the Philippines Director General Rowel S Barba to explore the office’s new roadmap for transforming the ASEAN IP environment. Read more

We examined the Buy Safe America Coalition’s recent letter backing Republican Congresswoman Cathy McMorris Rodgers’ Big Tech Accountability Platform in an effort to shore up support for the INFORM Consumers Act. Read more


Thursday 22 April

New survey-based research from email security and cyber resilience company Mimecast uncovered the escalating nature of email, phishing and brand impersonation attacks during the covid-19 pandemic. Read more

We outlined the latest covid-19 measures to be implemented at IP offices around the world, with the IP Office of New Zealand announcing its first of the year and the Vietnam registry reporting an increase in applications despite office closures. Read more

Online brand protection services provider Incopro called for action after data revealed that 3% of sellers are responsible for up to 21% of fake goods online. Read more

The UK Intellectual Property Office launched its One IPO Transformation programme – a five-year initiative to digitise services and build a single, integrated system for all registered IP rights in an effort to become “the best IP office in the world”. Read more


Friday 23 April

Chile allowing non-traditional trademarks, Chinese officials obtaining registered marks for the entire South China Sea, Dubai Customs recycling 134,000 counterfeit items, and much more featured in Friday’s news digest. Read more

WTR data analysis of the ‘Big Five’ publishers – Penguin Random House, Hachette Livre, HarperCollins, Macmillan Publishers and Simon & Schuster – suggested that while they need to continue acquiring top writers to keep their brands intact, the task is becoming more difficult. Read more

We presented a rundown of the top five European legal updates that you may have missed so far this year. Read more


Saturday 24 April

Ahead of World IP Day, Christina Mitropoulos called on the Biden administration to seize the moment and send a clear message that it will prioritise and protect US creativity and innovation in this week’s Saturday opinion column. Read more

WTR Special Report: The rise of mass filers and register clutter

Earlier this month we launched the first of our new WTR Special Reports, focusing on the rise of mass filers and their impact on the trademark ecosystem. Scrutinising the data behind the filing activities of Michael Gleissner, Ikuhiro Ueda and Chinese entities, we explored the real-world effects of these on brand protection and how rights holders and registries can mitigate their impact. Read more


Victoria Arnold

Author | News Reporter

[email protected]

Victoria Arnold