1 Jul
2008

Counterfeiting perspectivesInfrastructure – and budget – are the keys to combating counterfeiting

It is tempting for brand owners not to take action against counterfeiters if they are unlikely to win damages. However, a little money spent now on brand protection will translate into substantial savings in the long term and help sustain what should always remain at the forefront of any brand owner’s mind – that is, brand equity