7 Jun
2021

Combat, compete or cooperate? New Zealand kiwifruit co-operative looks to brand deal to tackle unauthorised plantings

New Zealand kiwifruit co-operative Zespri is asking growers to explore a deal to address unauthorised plantings in China. The unusual move, as reported by IAM editor Jacob Schindler, could see the Zespri brand affixed to Chinese-grown fruit.

Jacob Schindler

Author | Editor

[email protected]

Jacob Schindler