5 Sep
2021

China moves to increase platform liability; brand owners embrace BIMI; Trussardi addresses “the counterfeiting paradox”; and much more

The Long Read

Exclusive data reveals how brand owners are reacting to the rising tide of online infringement.

Monday 30 August

Spoor & Fisher partner Jeremy Speres presented everything you need to know about the Brand Indicators for Message Identification (BIMI) standard and validated mark certificates – including which companies have already adopted them.

Social media influencers could become bigger targets for trademark infringement suits under a recent ruling by the California District Court, we warned, but brand owners will have to tread carefully. 

Tuesday 31 August

A Mariah Carey trademark dispute, Mars Wrigley’s new deal with Brand Central, calls for stronger penalties for counterfeiters in Nigeria, and much more featured in Tuesday’s news digest.

An overwhelming majority of trademark professionals support mooted legislation to make e-commerce companies liable for counterfeit goods sold on their platforms, WTR research found. 

Plus:

Wednesday 1 September

We outlined the major online marketplaces in South Africa that should be on counterfeit enforcement radars.

Trussardi general counsel Sara Citterio gave an optimistic view of tackling the challenges that her department faces, including tightening budgets and “the counterfeiting paradox”.

The Africa Intellectual Property Rights and Innovation Project was officially launched during the Africa Regional IP Organisation Diplomatic Conference, but ongoing activities need more publicity.

Plus:

Thursday 2 September

The IP offices of Australia and the Philippines published new announcements regarding covid-19 lockdown measures.

The Latvian trademark environment is returning to normal after being “transformed” by the activities of Michael Gleissner, experts revealed.

China’s State Administration for Market Regulation announced its intention to amend the country’s E-commerce Law, threatening to revoke the licences of platforms that fail to take proper action against counterfeiters. 

Plus:

Friday 3 September

Friday’s headlines saw Gmerica trademarks stirring up GameStop investors, Switzerland joining the Geneva Act, AB InBev and Constellation Brands returning to court over Modelo beers, and much more.

We took a closer look at adidas’ decision to move on from Reebok and focus on its core brand.

Plus:

Saturday 4 September

Rights holders would be wise to engage with the Office of the US Trade Representative’s calls for comments ahead of the next notorious markets list, argued this week’s Saturday opinion column.

WTR Special Report: Inside in-house operations

WTR’s latest Special Report, “Inside in-house operations: how to build world-class trademark functions and portfolios”, takes a deep dive into portfolio, brand and in-house team management – with insight from experts at companies including Facebook, FIFA, Novartis, Verizon and Vodafone.

Victoria Arnold

Author | News Reporter

[email protected]

Victoria Arnold