Chanel, adidas, UGG and others join new anti-counterfeiting scheme

Counterfeit goods proliferate on the Internet, but then so do the websites and initiatives created to fight them. It seems that almost daily, a new private or public scheme is established in countries as diverse as the United States, Uganda and China. The latest comes from UK authorities, who have attracted support from Chanel, adidas, UGG, Ray Ban, Links of London and Timberland for Brand-i, a simple online store directory that aims to re-educate consumers about safe shopping.